Styles & Scenes

Hollywood braces for "Blood Diamond" War

Get ready for the big "Blood Diamond " PR War between Team De Beers and Team Zwick.

Nelson Mandela will act as a spokesman for the international diamond cartel to  defuse any negative publicity caused by Ed Zwick's new film “The Blood Diamond,” starring Leonardo DiCaprio, Jennifer Connelly and Djimoun Hounsou, due out in December.

The film, a fictional tale, is set during the all-too-real ‘90s decade of African civil wars when rebel armies seized control of diamond mines, traded conflict diamonds for arms and murdered, raped and mutilated thousands of innocent people.

The film’s barely finished shooting but the World Diamond Council has already asked Zwick, the film’s producer/co-writer/director to add a disclaimer at the end that puts the nasty rough diamond trade in the past and the current industry in a better light.

Honest, those creepy rebels with nasty amputation habits are gone. Today's mining conditions are way improved and diamonds are now carefully documented thanks to the Kimberly Process, a voluntary industry agreement made in 2000, which tracks and certifies the movement of rough diamonds.

Human rights groups such as Amnesty International don’t buy it. But if you do, I’ve got some great New Orleans property near some lovely new levees you might also like. Zwick’s response? He gave it to E! Online yesterday.

A bitter battle is clearly brewing. But how will Team De Beers, headed by Mandela, do against Team Zwick? Let’s compare the players. Ready for their turn at bat are the “Blood” actors, all politically active and involved with a variety of humanitarian causes.

DiCaprio is outspoken about ecology and global warming issues. His website was redesigned and launched in 2004, the same year he joined the boards of NRDC and Global Green USA. Hounsou was born in Benin, near Niger. He participated in Amnesty International’s Live for Darfur concert series last fall. It's safe to say that he has strong opinions on the illicit diamond trade’s impact on Africa peoples. And Jennifer Connelly was just named Amnesty International USA's (AIUSA) Ambassador for Human Rights Education last winter.

But Zwick may also have a trump card, an actress who could give his team an unbeatable hand....

Mandela to defend De Beers from bad "Blood"

The international diamond industry must be getting pretty nervous about “The Blood Diamond.”

Word is that Sitrick and Company, Tinseltown’s top spinmeisters, have been hired by De Beers, the world's largest supplier of rough diamonds, to deflect the negative image of their industry portrayed in the upcoming film which stars Oscar nominee Leonardo DiCaprio  (“The Aviator”), Oscar-winner Jennifer Connelly (“A Beautiful Mind”) and Oscar nominee Djimon Hounsou (“In America”).

“Diamond,” produced by Ed Zwick, will not be released until Jan 12, 2007. It’s the wrenching story of two South Africans, a mercenary (DiCaprio) and a fisherman (Hounsou) during the savage ‘90s Sierra Leone civil wars when rebels seized mines to sell “conflict” or “blood diamonds” to buy arms, murdering and mutilating (hand/arm amputation was a popular rebel sport) thousands of innocent men, women and children.

So guess who Sitrick plans to trot out to help stop the bad bling publicity? 

None other than South Africa’s activist and first post-apartheid president Nelson Mandela.

“Mandela is going to say that all that stuff seen in the film is in the past, that there are no more conflict diamonds in circulation and that the diamond industry is economically good for South Africa,” a smiling inside source revealed. “And who in their right mind is going to argue with Nelson Mandela?"

Who indeed.

But “Blood Diamond” will be one of those “important issue" awards season frontrunners. Diamonds used to fund wars and fuel massive slaughters is pretty nasty stuff. Imagine what this negative buzz could do to the bling quotient on the 2007 awards season red carpets.

The Academy/Globe consideration screenings in November may start the bad press that could hurt December diamond sales, not to mention Valentine's Day.

As far back as September 2005, De Beers’ honcho Jonathan Oppenheimer warned an industry convention that the movie was likely to attract a huge audience. "Can you imagine its impact on the Christmas-buying audience in America if the message is not carried through that this (conflict diamonds) is something of the past, that this is something that has been managed and taken care of?"

But it shouldn’t be a shock that Mandela would take the diamond dudes side. After De Beers chairman Harry Oppenheimer's death in 2000, Mandela recognized his support for democratic and philanthropic causes in a Time magazine obit, hailing him as "monumentally instrumental in helping our country become the economic leader it is today."

Gosh, who can argue with that?

Photo Credit: Nelson Mandela - seen at the 46664 HIV/AIDS Awareness Concert in 2005 - may show up in Hollywood to help De Beers fight any bad publicity due to "The Blood Diamond."
WireImage/Shayne Robinson