When is nudity a powerful tool in getting across a message that may save countless lives? When it's on a billboard showing the true, unglamorous horror of the often fatal eating disorder anorexia.
Italian design house Nolita put up anti-anorexia ads on billboards and in newspapers during the Milan Fashion Week.
Naturally, it has caused controversy. But not over the nudity, which is decidedly not alluring or sexy. Some are criticizing the campaign's use of a real anorexia victim, Isabelle Caro.
Yeah, far better to just keep running ads featuring scary skinny young models with their sad little twig bones swathed in fabulously expensive designer clothes. Is it just me, or is that way more disgusting than this ad?
Click HERE for more information. Read it and eat.
Photo Credits: WireImage
